About Proton - Managing Director's

In essence, PROTON aspires to become a regionally competitive automotive company, creating value by earning customers’ trust through the quality and innovation of our products and people.


As I review the previous financial year, PROTON has demonstrated to its stakeholders its ability to transform into a viable and profitable automotive company in spite of our numerous challenges. To ensure that we are able to sustain the improved results, we must stay focused in our pursuit of global standards of excellence in all areas of our business.
While we have indeed achieved notable progress, there is still plenty of room for improvement as PROTON intends to become a world-class car manufacturer. To enable this vision to become a reality, we will continue to drive initiatives that will enhance the quality of our products and services domestically and regionally.

OVERVIEW
Our improved performance for the year under review was the result of us achieving our short-term objectives and targets, which are themselves stepping stones towards reaching our long-term goals.
As highlighted in the previous annual report, PROTON’s focus for our 2008 financial year would be in the core areas of product, quality, cost efficiency and distribution network. We have been consistent in this strategy during the year under review and this has reaped positive results for the Group.
It is vital that all levels of the Group are committed to working hand-in-hand to further enhance our operations, processes, value and quality to enable PROTON to make greater strides, and thereby grow from strength to strength in the years to come.